Kin

Helping founders and high achievers turn clarity into performance

Kin is a private space to think clearly, connect deeply, and perform with confidence. Over a three-month contract, I helped launch the app’s first monetized version, including a new Ai board of advisors feature that supports founders and high performers in turning clarity into action. I also led a full UI/UX redesign of the journaling experience, bringing more structure, simplicity, and flow to reflection.

Year
2025

Research
Benchmarking
User journey
Prototyping

Platforms
Mobile app

Design
Wireframing
Visual design
UX Design

Our goal was to design a personalized Ai support team with shared memory and complementary strengths. You choose who you need, exactly when you need them.

Journal to reflect, spot patterns, and gain clarity

Journal your thoughts into clarity. Brain-dump freely or use guided prompts for structure, and your advisors will help you make sense of it.

Ask your personal board of advisors for guidance

Ask your board anything, then choose who you want to dive deeper with. Each expert brings a different lens, giving you fresh perspectives and clearer next steps

Your trusted board. Five experts. One aligned team.

Design & Prototyping

I Created wireframes to explore different user flows and simplify complexity. Developed high-fidelity prototypes, ensuring a clear and intuitive experience.

Collaboration for a smooth launch

I worked closely with the Product Lead and developers to ensure the final product stayed true to the design vision and functioned seamlessly.

We launched the app’s first monetized version, giving founders and high achievers a way to access fresh perspectives through multiple expert lenses. Early feedback from founders was strong, highlighting the clarity of insights and the simplicity of the user experience.

Contact
hello@johanrosell.com
+45 60 55 56 43

Social
LinkedIn
Dribbble

© Johan Rosell