10+ years in startups designing digital products that create real value
I'm a strategic digital producter who thrives on turning complexity into clarity, with care and attention to detail.
I'm a senior product designer who's spent the last decade in the trenches of early-stage startups—from first mockup to scaled product.
In 2017, I co-founded Silofit, a proptech startup that raised $20M and grew to 18 locations across three cities. I was the first designer, then Head of Product Design leading a team through everything founders face: pivots, tight budgets, impossible timelines, and the constant tension between building fast and building right.
