Product Designer who thinks like a founder
I’m a Product Designer with 15 years in the field. What sets me apart is my experience as a founder and being the first design hire at multiple startups. In 2017, I co-founded Silofit, a startup that transformed unused office spaces into private micro-gyms.
Turning unused offices into private micro-gyms
I co-founded Silofit in 2017 with the conviction that the future of fitness was private, on-demand, and embedded inside the buildings people already lived and worked in. Over five years, I led design across the entire product ecosystem, from iOS and Android apps to booking infrastructure while also carrying co-founder responsibilities. We grew to 18 locations and raised $20M in funding before the pandemic reshaped the market.
In later stages, I transitioned into Head of Product Design as the company scaled, leading and mentoring a team of two designers.
Helping founders turn clarity into performance
Kin is a mobile app that gives founders and high performers a private space to think clearly and act with confidence. Over a three-month contract, I designed the app's first monetized version including an AI board of advisors feature that lets users build a personal advisory team with shared memory and complementary expertise. I also led a full redesign of the journaling experience, simplifying self reflection.
Working closely with the Product Lead and development team, we shipped on time with strong early feedback. Founders highlighted the clarity of the AI insights and the ease of the journaling experience.
Visualizing nature risks for commercial real estate
As biodiversity and climate regulation started to hit commercial real estate, asset and ESG managers found themselves without usable tools. Existing platforms were too complex and NatureSight was built to close that gap.
I joined as sole designer, working with the Head of Product to benchmark existing solutions, interview asset and ESG managers about their workflows, and run bi-weekly validation sessions with an expert advisory board. The result was a platform that converted geospatial, eDNA, and more into a nature risk score.
Fifteen years designing digital products. I've been a co-founder, a sole designer, and led other designers. The through-line has always been the same: work ethic, clear communication, and high quality work.
I grew up in Sweden, started my career in London, spent years building things in Montreal, and now live in Copenhagen with my partner Frederikke and our two sons. Alongside product design I'm training to teach yoga. I'm always in the middle of learning.
Johan is passionate about creating the right design and genuinely cares about delivering the highest quality. He takes the time to make sure it's right, which makes him a truly valuable team member.
Product Designer at Meta
Johan is a hard working, detail oriented and innovative designer who cares about the bigger picture. He brings a positive energy that makes him easy to work with and a genuine asset to any team.
Software Engineer at Stripe
Johan has a genuinely creative mind, perfectly suited to UI/UX. His designs are always neat and push for ease of use, and he's a pleasure to collaborate with: open to discussion and always improving.
Director, Apps & Web at AccuWeather
Johan is a top performer at product design, visual design and UX. He delivers rapidly with attention to detail, energized by mission driven work and bringing the product vision to life.
Fractional CCO