Jun 2017 - Sep 2022

Converts unused spaces into gyms that can be booked by the hour.

Background

In June 2017 I co-founded Silofit together with Adrien Caranta and Wilfred Valenta. I designed and was in charge and responsible for the user experience for our mobile apps. The apps went through several iterations based on new insights and shifting business needs. In later stages I collaborated for a few months and managed 2 other Product Designers, Marie Bocquet and Med Badr Chemmaoui in re-designing the brand, creating the design system and building new features.

A twofold problem 

1. Gym-goers are tied down by memberships
2. Gyms capture the majority of coaches earnings

The solution

Silofit builds private on-demand gyms and tools for coaches to earn more.

Understanding the problem

After interviewing potential users we chose to focus on busy professionals looking to squeeze in a workout in their busy schedule. We opted for a map view to easily display the gyms. The wireframes went through several iterations and extensive testing.

First version and brand inception

Several wireframes and whiteboard sessions later the designs started to come alive. They were again tested and used for pitching, fund raising and built in code. Orange became our accent colour since its an active colour that demands attention.

We learned that a wide range of wellness professionals such as yoga teachers, massage and physcial therapists use our spaces. We then swapped the orange for beige to tone things down and bring more of a mindfulness feel.

The Silofit brand and design system

Before launching in the US we re-designed the brand and app from the ground up. Introduced a darker colour palette and picked new accent colours. This new design language were more fitting for the fitness market and was rolled out onto all touch points from website to social media.

We created a product from scratch and had great success in building out features that enabled gym-goers to train on their own terms and coaches to grow their business independently. Features ranged from scheduling, payments and chat just to mention a few.

Feel free to email me at hello@johanrosell.com. Otherwise, you can view my LinkedIn or check me out on Dribbble.